RETHINK

If you’re looking for safe, predictable, or ‘tried-and-true’, you’re in the wrong place. But if you’re ready to RETHINK everything about your brand and its place in people’s stories? Welcome home.

Your vision, amplified by our creativity. Together, we’ll create something extraordinary.

What we do

We don't just think outside the box. We rethink the very concept of boxes.

Some brands are born to tell stories, but the truly revolutionary ones are born to make stories.

At RETHINK, we believe it’s the story makers that will forge the future. We’re not here to help you fit in. We’re here to make you stand out, to shake up your industry, to make your audience fall head over heels in love with your brand all over again. And for those who aren’t your audience yet? We’ll turn them into your biggest fans.

At RETHINK, we bring to life

Brand experiences
and engagement

Immersive journeys that resonate with your audience’s stories.

Music and live
performance creation

Compositions and events that amplify your message.

Interactive
exhibitions

Installations that turn curiosity into connection.

Thought
catalysts

Innovative events and conferences that spark game-changing ideas.

Reality
remixers

Media blurring the line between real and extraordinary.

Our Approach

Our secret sauce? We're all in. All. In. We dive head first into your world, swim in your audience's minds, and dance in the spaces between disciplines where innovation lurks.

We don’t just push your boundaries. We redraw them. Then we use the blank canvas to craft narratives that challenge conventions and ignite passion in both loyal followers and curious newcomers.

We don’t just build brands. We create belief systems. We understand that in today’s world, a brand is more than a logo or a tagline. It’s a living, breathing entity that people choose to believe in—a story maker that shapes culture and defines experiences.

The RETHINK Code

Our systematic approach to brand alchemy turns the impossible into reality.

We seamlessly integrate your brand narrative across social, digital, and traditional media, orchestrating a symphony of touchpoints that each plays their unique part in your brand’s epic saga.

We don’t just build audiences; we cultivate thriving communities. By tapping into shared beliefs and passions, we create a gravitational pull that draws people in and keeps them orbiting your brand.

Why Choose RETHINK

Authenticity is the currency of the future, and at RETHINK, we're minting it in abundance

We dive deep into the core of what makes your brand tick, extracting the raw, unfiltered truth, and amplifying it through experiences that feel both fresh and familiar.

Whether you’re a daring startup ready to disrupt the status quo or an established titan seeking to rewrite your legacy, RETHINK is your co-conspirator in brand revolution.

About Us

For two decades, our team has been helping brands become the story everyone wants to be part of. We don't do 'normal'. We don't even do 'extraordinary'.

We do 'I-never-knew-I-needed-this-in-my-life'.

Our founders have honed their craft working with industry giants like Disney, Warner Bros., Discovery, Sony Pictures, Hasbro, AMC Networks, Viacom CBS, Netflix, Universal, Atlas Copco, Volvo, VW, Fujifilm, The World Bank, and IFC. We’re not your typical agency—we’re a global collective of creative nomads, united by our passion for groundbreaking ideas. No corner offices, no rigid contracts, just a worldwide network of innovators who choose to collaborate because they believe in our mission.

Our Team

Meet our management team

Gina Pineda
Founder, Co-CEO

Kalina Janakova
Founder Director of Music Production

Gustavo Zuluaga
Founder, Chief Strategy Officer

Aric Dromi
Founder, Co-CEO, Creative Director

Contact

Get in touch

For general inquiries, please email us at hello@thisisrethink.com
or fill out the form.

For new business inquiries, contact us at newbiz@thisisrethink.com.